Web Analytics Without Tags
Get Better Web Analytics Data with Less Overhead
If you’re still relying on javascript tags for all of your web analytics data collection chances are you’re paying too much and getting a lot of bad data. Pion collects more complete, more accurate user data than page tags for a fraction of the cost.
Embedding javascript page tags onto every page is a costly, time consuming and error-prone process. Even when page tags are done correctly they miss users due to browser issues, reporting issues, server or spyware blockers. Worse yet page tags can even slow down the web page for the user. Pion’s passive capture capabilities ensure that you see users without expensive coding and without impacting the user experience. This approach cannot be blocked or mishandled by the browser ensuring 100% visibility all the time.
Benefits of Web Analytics Without Page Tags
- Delivers better, faster, cheaper web analytics data
- Provides a more complete picture of each user
- Tracking cannot be blocked or seen by the user
- Places no overhead on the server
- Requires little ongoing IT involvement
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More About Pion for Web Analytics Without Page Tags
Learn More for Less
Pion allows you to listen to every one of your customer conversations without the need for javascript page tags or other types of coding. By taking a network capture approach to data collection Pion ensures that you won’t miss a single session or page because of browser versions or misplaced tags. Pion captures the whole conversation to provide deeper visibility into each customer interaction than is possible with server logs or page tags. This enables you to easily capture each cart’s contents, error messages or even customer names to better understand your customers.
Secure Customer Information
With such great visibility security is very important. Pion enables you to secure your information through data transformation and filtering so that you can mask sensitive pieces of information like credit card numbers or user names before sending data to hosted providers.
Keep the Flow Going
The world moves quickly and you need to be ready for it. Because Pion doesn’t require code changes or maintenance you can deploy rapid site updates without fear that something will be missed. Often changes have a technical or content component that makes web analytics more difficult, but Pion can smooth these by transforming the data so that technical changes don’t interrupt the flow of information to decision makers.
100% Free-Range Data
Don’t fence your data in, let it roam free. Many people use multiple web analytics vendors in their company and often on the same site. This leads to some pages having as many as half a dozen page tags. Pion can replace them all and get the data where it needs to be through our open integration platform and partner-specific adapters. By ending the duplication of data collection you can save time and technical resources, and eliminate those questions about why one report shows 2001 users and another shows 2010.
Zero Tags or Hybrid Approach
Going tagless often gets you more information for less effort but as with anything there are exceptions. For example when you want to see how someone interacted with a Flash movie on the client side you need to use a page tag. Or if you need to get backend information that isn’t shared with a client off the server then server logs are a must. Unlike other solutions Pion doesn’t force you to choose just one approach to data collection and Pion can integrate the data. With Pion you get the best information from the most people for the least effort.
Or, contact us for more information