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Atomic Labs™ Partners With Unica™

MOUNTAIN VIEW, California – October 19th, 2009 – Atomic Labs is happy to announce the formalization of our partnership with Unica. Unica is the recognized leader in software marketing solutions in both online and offline marketing. Our partnership helps our joint users improve their customer relationships and bottom lines by capturing more accurate and detailed information about their website activity. Unica users will especially benefit from Atomic Labs' user session replay, improved data quality, additional customer detail and mobile web capture capabilities. Atomic Labs customers in turn can benefit from Unica’s advanced lead management, inbound marketing, outbound marketing, operations, web analytics capabilities and more.

In addition to the formalization of our partnership, we are announcing the general availablility of the integration between Atomic Labs’ Pion and Unica NetInsight in both the OnDemand and Enterprise configurations. This integration has been tried and tested in joint deployments for some time and we are now making it available to all Pion customers at no additional cost as another one of the many ways Pion helps you rule your data.

The combination of Unica and Atomic Labs makes it easy to solve your toughest marketing problems, and we’re excited to help. To learn more about how you can improve customer interactions, save money and drive better outcomes, please email sales@atomiclabs.com, visit us online or come see us in person at eMetrics in Washington D.C. this week.

About Atomic Labs™

Atomic Labs is the creator of Pion™. Pion™ provides user session replay capabilities and is the industry leading solution for handling your toughest data acquisition, processing, loading and streaming challenges. Atomic Labs enables businesses to turn disparate sources of hard-to-manage data into the operational intelligence they need, when they need it. For more details please visit us at www.atomiclabs.com or contact us at (800) 261-2957 to work with one of our experts to design as solution that is right for you.

About Unica™

Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica’s advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica’s unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit http://www.unica.com.

All product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

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